Marty Neumeier Press Release

Branding and Design Authority Marty Neumeier to Lead Design Thinking Workshop at Ringling College Sarasota International Design Summit

Internationally acclaimed author and visionary leader of The Liquid Agency to explore processes essential for business competitiveness today

Sarasota, Fla. (January 20, 2010) – His bestselling books have been published in 20 languages and his agency hailed as “revolutionary” by BusinessWeek Magazine. On February 6, Marty Neumeier, director of transformation for the San Jose, CA-based The Liquid Agency, will show attendees of the 4th annual Ringling College Sarasota International Design Summit how some of the world’s most innovative brands have clobbered the competition by implementing design thinking in their organizations.

“For years, Marty Neumeier’s transformational thinking and books like The Designful Company have had a profound impact on major brands around the world,” said Dr. Larry R. Thompson, president of Ringling College of Art and Design. “This workshop will offer outstanding case studies and copious takeaways for how to implement design thinking and practice in business the day attendees get back to their offices or classrooms.”

Neumeier’s Design Thinking Workshop will dive deeply into the processes that are essential for companies to transform their brands into names that have lasting impact and resonance with consumers today. Attendees will learn how to innovate by design, cultivate a designers’ skill for understanding the role of the customer experience in the creation of the product or service, and how to increase the effectiveness of decision makers’ choices by giving them more and better options. The workshop is a highlight of the 2010 Ringling College Sarasota International Design Summit, taking place on the Ringling College of Art and Design Campus February 4 – 6, 2010. The event focuses on helping business maintain their competitive edge by leveraging design thinking and practice throughout their organizations.

Neumeier’s bestselling books include The Brand Gap, Zag, and The Designful Company. According to Neumeier, it’s vital to “incite business revolution by unleashing the power of design thinking.” He has developed hundreds of brand identities and architectures for companies such as Apple, Adobe, Netscape, Kodak, and Hewlett-Packard. In 2002 he launched Neutron, a design think tank focused on internal branding, which later merged with The Liquid Agency in San Jose.