Humanitarian Design

www.GOOD.IS has posted a clip from The Colbert Report that features Emily Pilloton, the author of Design Revolution... http://www.good.is/post/emily-pilloton-on-colbert.

"Humanitarian design is really about taking design as a creative process, which is really about problem-solving, and putting it to work on some of the biggest social issues that we are facing today," states Emily.

Colbert demonstrates life-saving foot gear designed for military troops to walk in areas with landmines with their weight elevated and evenly distributed to disburse the effects of an explosion. He also wears amazing glasses that... well just go to the link above to see these extremely innovative designs that have an extraordinarily positive impact on specific communities whether they are in remote areas of the world or in a war zone.

GOOD.IS free-lance writer, Alissa Walker, is the moderator for the panel discussion, "How Design and Information Have the Power to Transform Business Solutions" on Thursday, February 5 from 2:30-3:00p. Panelists are Ravi Adapathya, Global Design, GE Healthcare; Kath Straub, Principal, Usability.org; and Laura Guido-Clark, Product Designer, HP Imagineered Workspace.

Remember, if you are a member of or affiliated with any of the following "Summit PromoPartners," you can register for $295 instead of the current $495 conference fee.... FPRA (Florida Public Relations Association), Ad Fed of the Suncoast, YPG/Sarasota Chamber, Sarasota Convention & Visitors Bureau, GravityFree and North Florida PRSA (Public Relations Society of North America)! Deadline to register at this special rate is January 29. There are only a few seats left!

Marty Neumeier Press Release

Branding and Design Authority Marty Neumeier to Lead Design Thinking Workshop at Ringling College Sarasota International Design Summit

Internationally acclaimed author and visionary leader of The Liquid Agency to explore processes essential for business competitiveness today

Sarasota, Fla. (January 20, 2010) – His bestselling books have been published in 20 languages and his agency hailed as “revolutionary” by BusinessWeek Magazine. On February 6, Marty Neumeier, director of transformation for the San Jose, CA-based The Liquid Agency, will show attendees of the 4th annual Ringling College Sarasota International Design Summit how some of the world’s most innovative brands have clobbered the competition by implementing design thinking in their organizations.

“For years, Marty Neumeier’s transformational thinking and books like The Designful Company have had a profound impact on major brands around the world,” said Dr. Larry R. Thompson, president of Ringling College of Art and Design. “This workshop will offer outstanding case studies and copious takeaways for how to implement design thinking and practice in business the day attendees get back to their offices or classrooms.”

Neumeier’s Design Thinking Workshop will dive deeply into the processes that are essential for companies to transform their brands into names that have lasting impact and resonance with consumers today. Attendees will learn how to innovate by design, cultivate a designers’ skill for understanding the role of the customer experience in the creation of the product or service, and how to increase the effectiveness of decision makers’ choices by giving them more and better options. The workshop is a highlight of the 2010 Ringling College Sarasota International Design Summit, taking place on the Ringling College of Art and Design Campus February 4 – 6, 2010. The event focuses on helping business maintain their competitive edge by leveraging design thinking and practice throughout their organizations.

Neumeier’s bestselling books include The Brand Gap, Zag, and The Designful Company. According to Neumeier, it’s vital to “incite business revolution by unleashing the power of design thinking.” He has developed hundreds of brand identities and architectures for companies such as Apple, Adobe, Netscape, Kodak, and Hewlett-Packard. In 2002 he launched Neutron, a design think tank focused on internal branding, which later merged with The Liquid Agency in San Jose.

"GOOD - a platform for people who want to do well by doing good. We engage and challenge the people, ideas and institutions driving change in the world." (Posted on the GOOD facebook page.)

Alissa Walker, free-lance writer for GOOD, is one of 15 presenters at the Ringling College 2010 Sarasota International Design Summit (www.sarasotadesignsummit.com/2010), Feb 5-6. Alissa blogs about exceptional use of design to create a better, more functional world. She emphasizes that "Design is a verb." See her recent blog on "GOOD Design NYC: The Big Apple, Better" where 6 teams designed solutions to improve city life. (http://www.good.is/post/good-design-nyc-the-big-apple-better/). From the simple promotion of biking - "Bike it!" with street-side posters around the city that included weekly savings for individuals - to a unique approach to overhaul the NYC sewer system - "Paint the town BROWN," her blogs highlight how individuals are making a difference by creating change!

If you are affiliated with any of the following "Summit PromoPartners," you can register for $295 instead of the current $495 conference fee.... FPRA (Florida Public Relations Association), Ad Fed of the Suncoast, YPG/Sarasota Chamber, Sarasota Convention & Visitors Bureau, GravityFree and North Florida PRSA (Public Relations Society of North America)! Only 25 seats are left.